Make Money By Giving Something Away!
The usual thing in business is to make money by selling a product or service. However there is an alternative in just giving it away! Is it possible to make money by giving your product/service away? Well, obviously at some point you have to sell something for money in order to make money, but giving [...]
Give Each Employee A Day Off On Their Birthday?
Should every employee be given a free holiday on his or her birthday? One employer thought so… I was listening to the car radio on a long drive – it was one of those shows where people can text/email in. I can’t remember quite how it came up, but the subject of people at work [...]
171 FREE Marketing Ideas
Sometimes I see a blog post that I think is worth spreading the word about, and is therefore worth a post just to publicise it with a short review. My friend John Crickett has just posted 171 FREE Marketing Ideas on his Business Opportunities and Ideas blog, and I thought I’d give it a general [...]
Businesses Practices and Individuals’ Personal Details
We live in a time when we all need to be careful regarding our personal security and the security of our personal information. With this in mind, businesses should be mindful that, when they approach potential customers, they should be careful about asking for any personal information. In particular, if they do ask for any [...]
Cold Caller Irritations
Cold calling is well known as an effective method of getting business, yet cold callers are regarded as a nuisance by both domestic consumers and business people alike. However I am convinced it doesn’t necessarily have to be like this. I believe that the nuisance factor is more to do with the poor quality of [...]
Reasons for Starting Your Own Business
Starting your own business is one of the most life changing things you’re ever likely to do. Many people, once they’ve done it, could not go back and work for someone else ever again. It can also be a risky business. What follows is a list, with brief notes, of some of the reasons why [...]
4 Tips for Effective Pay Per Click Search Engine Advertising
Pay-per-click search engine advertising is a way of getting traffic to a web site quickly. Also, in terms of ways to buy advertising, it’s relatively cheap. Put these two factors together and you can easily see the appeal. However, it is also easy to rush in and waste money if you’re not careful, and a [...]
How to Promote a Website
How to promote a website is one of the major problems that has to be solved when promoting an online business (a.k.a. e-business) because many (most?) such businesses will have a web site as a major element, if not the main one. I’ve visited this territory before in my E-Business Testing post of a couple [...]
E-Business Testing
How do you go about e-business testing? An e-business, or online business as I prefer to call it – unless, like many businesses of this kind, it’s going to be cheap to start up – needs a proof of concept just like any other business. That is to say, some sort of experiment needs to [...]
Do People Just Buy Cheapest Laptops?
Do people just buy the cheapest laptops they can? Or is there more to it than that? In his blog article What every mass marketer needs to learn from Groucho Marx Seth Godin talks about how Groucho Marx and his brothers adapted to changes in the market – moving from film to TV when TV [...]