4 Tips for Effective Pay Per Click Search Engine Advertising
Pay-per-click search engine advertising is a way of getting traffic to a web site quickly. Also, in terms of ways to buy advertising, it’s relatively cheap. Put these two factors together and you can easily see the appeal. However, it is also easy to rush in and waste money if you’re not careful, and a [...]
How to Promote a Website
How to promote a website is one of the major problems that has to be solved when promoting an online business (a.k.a. e-business) because many (most?) such businesses will have a web site as a major element, if not the main one. I’ve visited this territory before in my E-Business Testing post of a couple [...]
E-Business Testing
How do you go about e-business testing? An e-business, or online business as I prefer to call it – unless, like many businesses of this kind, it’s going to be cheap to start up – needs a proof of concept just like any other business. That is to say, some sort of experiment needs to [...]
Do People Just Buy Cheapest Laptops?
Do people just buy the cheapest laptops they can? Or is there more to it than that? In his blog article What every mass marketer needs to learn from Groucho Marx Seth Godin talks about how Groucho Marx and his brothers adapted to changes in the market – moving from film to TV when TV [...]
Hope Sells – and Fear Sells Too!
I enjoyed reading John’s post I Don’t Believe In The Big Bad Swine Flu on Business Opportunities and Ideas yesterday, because ever since shortly after the Swine Flu pandemic was first mooted in the news I have been convinced the whole thing has been overplayed. In the above mentioned article John cites the Fox News [...]
How Not To Present a Business
When setting yourself up in business it isn’t long before you face the task of presenting your business your potential customers. You have to present your business in a way that will inspire others to want to buy goods or services from you rather than from your competitors. Recently I received an email from someone [...]
Advantages of Online Business
The advantages of online business are several. By online business I mean business conducted over the internet using the web or email – and although email plays a part, I’m assuming the main front for the business will be a web site. Looking at the advantages of online business, it becomes quite easy to see [...]